Butler Studio.Get a preview

Custom website design for small businesses

We design yournew website first.You pay onlyif you love it.

No templates. Every site is designed from scratch
around your business. No card. No obligation.

Get my free preview
Rowan & Rail / concept study
The complete illustrated Rowan and Rail website, slowly moving inside a laptop frame
The same Rowan and Rail concept on a phone
Inside this design
Made for the business. Down to the last detail.Fictional concept / Original illustrations

Three businesses. Three different answers.

The work starts
with who you are.

Three fictional briefs. Three original directions.
Concept studies, never presented as client work.

01 / Metal fabrication / Concept study

Ember Metalworks

Built around the connection.

A fabrication shop, expressed through the precision of a single steel joint.

The brief. The choices. The whole site. Forge / Oswald
First screen of the Ember Metalworks fictional website, showing its distinct forge design

02 / Marina & dockage / Concept study

Tide House

An arrival, with room to breathe.

A marina imagined around the quiet moment between tying up and going ashore.

The brief. The choices. The whole site. Harbor / Marcellus
First screen of the Tide House fictional website, showing its distinct harbor design

03 / Fitted cabinetry / Concept study

Rowan & Rail

The room comes first.

A cabinetry studio whose website starts with the space, rather than a catalogue.

The brief. The choices. The whole site. Atelier / Cormorant Garamond
First screen of the Rowan & Rail fictional website, showing its distinct atelier design

Not a template

Made for you.
From the first line.

Your business gives us the direction. Your words and photographs do the talking. We choose each typeface and colour from your own material, then shape the page around what matters.

A layout to fill

Illustrative wireframe

A direction of your own
The Rowan and Rail concept: warm oak colours, fine serif lettering and an original cabinet illustration

Rowan & Rail / Fictional concept study

One trade. Different starting points.

Even cabinetmakers
have different stories.

Three illustrative directions: fitted storage, modern kitchens, furniture restoration. The material and the work change the answer.

Design exercises, not client commissions.
The full Rowan study shows the first direction.

Fitted storage / Fine joinery

Fitted to
your life.

Original cabinet illustration with oak and warm paper tones
Cormorant / Oak / Open margins
Modern kitchens / Precise lines

SPACE.
IN ORDER.

Original close view of cabinet joinery framed by a dark, structured layout
Instrument Sans / Slate / Grid
Restoration / A longer life

Good pieces.
Kept.

Original timber and brass material study in a quiet restoration direction
Newsreader / Paper / Framed detail
Steel. Stamped capitals. A direct rhythm. Water. Open lettering. A slower pace. Timber. Fine serifs. Room to breathe.

How it’s made for you

One business.
A whole direction.

These are working artefacts from the Rowan & Rail concept.
Your direction starts with your own words and work.

  1. ROWAN & RAIL / ANGLE NOTE

    The room
    comes first.

    Storage follows the way you live.
    01 / Find the angle

    Only you can say it.

    We look at your work, your words and the people who call you. One idea gives the design its direction.

  2. TYPE STUDY / CORMORANT GARAMOND

    Aa&

    Fine joints. Open forms. Room to breathe.
    02 / Give it a voice

    Type with a reason.

    A cabinetmaker’s quiet serif. A fabricator’s stamped capitals. The letterforms should belong to the work.

  3. MATERIAL PALETTE
    010203
    Paper / Oak end grain / Brass
    03 / Build from your world

    Colour from the material.

    We draw from the timber, water, metal or colour already in your business. Every choice has a source.

  4. PHONE CHECK / 390 PX
    Phone-size check of the Rowan and Rail cabinetry concept
    Readable. Tappable. No overflow.
    04 / Make it work

    Check the everyday view.

    We check the phone layout, loading, contact route and search basics. You review the whole site before launch.

A good website feels
like your business.
At its very best.

SEO built in / Every client site

Made to be seen.
Built to be found.

A beautiful page needs a clear foundation. Search engine optimisation (SEO) is part of the build.

See what is included ↗
  1. 01Search-ready page titles and descriptions
  2. 02LocalBusiness structured data for your business
  3. 03A sitemap to help search engines find your pages
  4. 04Fast loading and mobile-first design

Care Plus adds a Google Business Profile tune-up.
We build the foundations. We do not promise rankings.

One site. One clear price.

See it first.
Make it yours.

Your website / Pay on approval

$2,000only when you approve the finished site

Care from $100/month starts at launch.

No upfront build payment.
No approval, no build charge.

Made for your business.
Ready for the everyday.

  • A design built around your words and work
  • Up to five core pages, for phone and desktop
  • Search foundations and a clear contact route
  • Two revision rounds and help with launch
  1. 01 Get your free preview.
  2. 02 Review and approve the finished site.
  3. 03 Pay once. Launch with Care.
Get my free preview

Founding build rate: $1,200. For the first 5 clients, subject to availability and separate written case-study permission. Pay after you approve; Care is separate. Ask by email.

Before you decide

Good questions.
Plain answers.

Do you use templates?

No. Every site is designed for one business, from the first line. Your work, words and photographs give us the direction. We choose type, colour and layout around that material, rather than asking you to fill a preset design. The fictional studies show how those choices change with each brief.

How does the free preview work?

We design your new website first. You pay only if you love it. Submit your business name, website and email using the preview form. We will email your private preview within 2 business days. No card and no purchase obligation.

When do I pay?

The $2,000 build payment is due only after you approve the finished site in writing, and before launch. Care starts at launch, from $100/month. The founding build rate is $1,200 for the first five clients, subject to availability and separate written case-study permission.

All your questions ↗

A first look, on us

Let’s see what
your site could be.

We design your new website first. You pay only if you love it.

No card. No obligation.
Your preview arrives by email within 2 business days.

Tell us about your business

No website yet? Enter “no website”.

We use your details only to build and send your preview.